I’m joined by David Hyland, Co-Founder of Business in Golf, who brings a fascinating perspective to the business of golf.
David spent more than 20 years working with some of the world’s biggest consumer brands, including Diageo, Coca-Cola and Müller, developing his experience in commercial strategy, innovation and understanding what drives consumer behaviour.
Now, he’s applying that experience to an industry he’s passionate about: golf.
Alongside his wife and Co-Founder, Lee-Ann, David is building Business in Golf, an independent media platform exploring the people, brands, businesses and investment shaping the global golf industry.
In our conversation, we look at what golf can learn from other industries, where the biggest commercial opportunities may lie, how consumer expectations are changing, and what it takes to build a successful business in golf.
Whether you work in the industry or simply want to understand where golf is heading next, there’s plenty to take away from this conversation.
